Client: VYRE Clothing
Industry: Fashion & Streetwear
Service Duration: September 2025 – Present
Services Delivered: Website Development, Pixel & Analytics Setup, Brand Strategy, Launch Support
The Challenge
VYRE was a newly launched Gen Z clothing brand built around raw, rebellious, emotion-driven designs.
The founder wanted to create an online identity that reflected the brand’s attitude: minimal, authentic, and powerful but had no digital infrastructure or clarity on performance marketing.
ZENSICK’s Solution
We started from zero.
- Built a fully functional Shopify website with custom product pages, integrated payment gateways, logistics, and meta pixel tracking.
- Designed an analytics stack with Meta Pixel, GA4 + Looker Studio dashboard to track store performance and user behavior.
- Defined a pre-launch strategy and creative direction aligning with Gen Z psychology and fashion behavior.
- Set up a long-term performance marketing roadmap to help VYRE scale sustainably.
Results & Impact
- Website launched within 7 days.
- Complete backend automation for logistics and payments.
- Integrated analytics system ready to track ad campaigns.
- Early traction achieved through organic reach and pre-orders.
- Brand aesthetics and positioning praised by multiple early users.
Takeaway
VYRE became ZENSICK’s first official client, a milestone that shaped our agency’s direction and proof of how we bring ideas to life.
We don’t just run ads.
We build brands that feel alive online.